Eco-shaped water bottle, gimmick?

Eco-Shaped Bottles
What a selling point, but what does it mean? There is an indent half way up the bottle
Arrowhead says they have made TWO big changes, 30% less plastic per bottle and the label is 1/3 smaller.
30% less plastic could come from the indent, which is also sold as a positive for the buyer because ‘its easier to hold!’
So the manufacturer uses 30% less plastic, puts in the same or less water and charges the same or more than older style bottles. It’s a win-win for the bottled water company.
I suspect that people have no idea how much money they spend on liquids that they put into their bodies, so they think they’re ‘doing good’ when they buy the eco-shape bottle and recycle it, not knowing that they could have money in the bank and one container refilled from taps at home and work.
No bottle at all would be best for the environment, no recycling, no chemicals leaching into the water from the plastic bottles. Most places in America have – gasp, how uncool – tap water that can be put into reusable containers and carried around.




Okay – I’ve been reluctant to post on this when I first read about it last week on Green Daily RTG. I’m not one to hold things in too much.