Our EPIC instantaneous interconnectedness
I’m 48. When I was growing up, something might happen to you in your day and you’d wait until you ran into a buddy or your family in order to share the ’story’. You’d have the ’story’ in your head and you’d process it in the minutes/hours until you shared it. Many times, you’d forget it, with the next arising ’story’. Now we process things instantly, thru text messaging, each and every thing that happens theoretically gets shared instantaneously. We’re sharing at warp speed.
Read,Write,Web blogs about the massive increase in instant mobile messaging. We’re interconnected, especially while ‘on the go’:
Mobile messaging is experiencing a period of record growth, according to some figures released from VeriSign earlier this week. Looking at the numbers more closely, some interesting trends emerge. Those include the use of messaging for social and political change, marketing, such as that done by U.S. President-elect Barack Obama’s mobile campaign, and the use of mobile messaging for charitable donations. Other sectors experiencing significant increases are the enterprise and financial institutions. In those two areas alone, mobile messaging has seen a 115% increase in only a year’s time, and much of that is thanks to the financial industry’s adoption of the medium for business to consumer communication.
According to new numbers being released by VeriSign, Inc., mobile messaging is a fast-growing trend worldwide. The medium experienced a surge here in the U.S. thanks to the recent presidential elections as Obama utilized the platform for making announcements, but that isn’t the only reason for the growth.
Explosive Growth
In Q3 2008, VeriSign Messaging and Mobile Media Divison’s mobile messaging networks enabled more than 58.3 billion messages per day to travel through their pipes…10% more than in the previous quarter and up from 280 million per day in Q3. Based on these record-breaking numbers, VeriSign projects that their mobile messaging networks will enable close to 200 billion total messages by the end of the year.
Enterprises and financial institutions have seen growing numbers of mobile messages sent, too. From Q3 2007 to Q3 2008, the total number of messages delivered rose from 129 to 227 million – a 115% increase.
Much of that activity comes from SMS’s new position as the preferred platform for mobile banking. VeriSign’s Mobile Banking platform, which includes seven of the top ten banking brands and three of the top five credit card companies, has grown 35% since last quarter alone.
My read: we are in the throes of global interconnectedness that will re-write all of our paradigms and systems. We just can’t see how that will yet unfold.
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